Radio Viva

Broadcasting from Guatemala City, this station is part of the Grupo Alius media portfolio. The programming focuses on a musical selection of hits in both Spanish and English, targeting an audience that seeks contemporary music and current pop. The station organizes its content into musical blocks segmented throughout the day to maintain the pace for its urban listeners. Through its portal, grupoalius.com, the brand manages its digital presence and the dissemination of its various radio formats.

The signal maintains a structure focused on constant interaction via digital platforms, allowing access to its online content. The production team adjusts musical repertoires to include new releases from Latin and Anglo pop genres, distinguishing itself from other stations in the conglomerate through its light and constant style. This radio station complements the group's entertainment offerings within the Guatemala department.