La Tricolor 99.3 (El Centro)

Broadcasting on 99.3 FM, this station provides regional Mexican music formats to the Imperial Valley in Southern California. The programming emphasizes the Regional Mexican genre, specifically highlighting Banda, Norteño, and Grupero styles. Listeners access broadcasts throughout the El Centro area and across the nearby border regions. The station is operated by Entravision Communications. Digital engagement occurs through the elboton.com domain, which provides access to local station information. Broadcasts focus on current regional hits and traditional instrumentation.